About Us
A firm that thinks ahead with you.
Profiniti is a boutique, director-led accounting, tax and advisory firm serving medical professionals, international businesses, SMEs, founders, private investors and high-net-worth families across Australia and internationally.
We believe the best advice comes from someone who genuinely understands your situation, not just your numbers. Our clients want more than compliance. They want a trusted adviser who thinks carefully about structure, timing, risk and opportunity, and stays engaged throughout the year.
At Profiniti, every client works directly with a director. The same person, every time. Clear advice, fixed agreed fees, and a genuine commitment to your long-term success.
Carman Lu
Carman Lu has over 20 years of experience across accounting, tax, advisory and finance. She has worked with leading professional services firms, global organisations, Australian businesses of all sizes, and ultra-high-net-worth family groups through family offices across multiple countries.
Carman’s career spans Big 4 assurance and private tax, CFO advisory, international tax, boutique accounting, and the rapidly evolving world of accounting technology and tax automation in Australia. She has advised Big 4 partners on their personal tax affairs, led APAC finance operations for a $30 million revenue group across four countries, delivered CFO advisory across the defence and security industry, guided private investors through complex structuring and tax decisions, established business operations across multiple Asian markets, and personally led global family office for ultra-high-net-worth families both in Australia and internationally.
Carman specialises in working with medical professionals, international businesses, SMEs, founders, Big 4 partners, private investors and high-net-worth families. She believes great advice goes beyond compliance. It requires someone who genuinely knows your situation, thinks commercially, and stays with you for the long term.
After years of seeing the difference the right adviser can make, Carman founded Profiniti to offer something different. A firm where the person you meet is the person doing the work. Where advice is always clear, personal, and focused entirely on what is right for you.
Carman holds a Bachelor of Commerce from Macquarie University and a Graduate Diploma of Financial Planning. She is a CPA Australia member, a Registered Tax Agent, and a Justice of the Peace in NSW.
One relationship. Broader capability.
We bring together tax, accounting, compliance, and advisory support through one trusted team. Every client works directly with a director who understands their broader situation, whether they are a medical professional, business owner, international group, or private clients.
Technical depth. Commercial clarity. Thoughtful support.
No Surprises.
Global Capability.
Thoughtful support for
what comes next.
Whether you are building, growing, restructuring, or managing complexity, we are here to help you move forward with clarity, confidence, and the right support around you.
Let us talk about where you are headed.
Whether you are just starting out or running a complex operation, we would love to understand your situation and explore how we can help.
We reply within one business day.
Sydney NSW 2000 View on Google Maps
135–153 New South Head Road
Edgecliff NSW 2027 View on Google Maps
